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Yanbin Tu, Ph.D.
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Associate Professor of Marketing (Marketing)
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tu@rmu.edu
412-397-6373 phone (M)
412-397-2172 fax
Massey Hall 227
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Educational Background- Ph.D., Business Administration, University of Connecticut
Area of Expertise/Research- Customer Relationship Management, Electronic Commerce, Internet Marketing, Marketing Modeling, Financial Services Marketing
Publications- Recent Refereed Journal Publications
- Tu, Yanbin, Min Lu and Y. Alex Tung (2012). “A study of Software Product Sampling”, International Journal of Technology Marketing, Vol.7, No.3, pp.306-323
- Tu, Yanbin and Min Lu (2012). “A Study of Online Digital Music Evaluation”, International Journal of Online Marketing, Vol.2, No.2, pp.25-42
- Tu, Yanbin and Min Lu (2012). “Software Upgrade, Consumer Behavior and Software Vendor’s Choice”, International Journal of Technology Marketing, Vol.7, No.1, pp.63-94
- Tu, Yanbin and Min Lu (2011). “An Empirical Study of Online Auction Dynamics”, International Journal of Electronic Business, Vol.9, No.4, pp. 376-388
- Lu, Min, Steven Thompson and Yanbin Tu (2010), “Computers and Packaged Software: Necessary or Luxury Goods? Longitudinal Empirical Analysis and Its Implications”, Journal of Business and Economic Studies, Vol.12, No.2, pp.32-48
- Tu, Yanbin and Min Lu (2009). A Conceptual Framework for Designing and Building Web-Based Revenue-Sharing Collaboration Systems (WRCS) in Supply Chain Management. International Journal of Value Chain Management, Vol.3, No.1, pp.4-19
- Tu, Yanbin and Min Lu (2009). Understanding the Effectiveness of Online Digital Music Sampling: An Exploratory Analysis. International Journal of Internet Marketing and Advertising, Vol.5, No.3, pp.166-193
- Goes, Paulo, Yanbin Tu and Y. Alex Tung (2009). Online Auctions Hidden Metrics: Understanding Unsuccessful Auction Transactions. Communications of the ACM, Vol.52, No.4, pp.147-149
Presentations- 2012 - Customer Loyalty in Electronic Marketplaces. 2012 Southeast Decision Sciences Institute Annual Conference, Columbia, SC
- 2009 - Understanding Online Auction Market Structure: A Study of the Xbox Game Console Market at eBay. 2009 American Marketing Association Summer Educators' Conference. Chicago, IL
- 2009 - Exploring the Dynamic Transaction Environment and Market Efficiency of Electronic Marketplaces. 2009 American Marketing Association Summer Educators' Conference. Chicago, IL
- 2008 - A Conceptual Study of Web-Based Revenue-Sharing Collaboration Systems. 2008 American Marketing Association Summer Educators' Conference, San Diego, CA
- 2008 - An Innovative Data Collection Method from the Internet for Marketing Research: Computer Spiders. The 2008 American Marketing Association Winter Educators' Conference, Austin, TX
- 2007 - An Empirical Study of Dynamics of Online Auctions: How Completed Auctions Affect Current Auctions. The 2007 Direct/Interactive Marketing Research Summit (formerly DMEF Educators' Conference), Chicago, IL.
- 2007 - An Exploratory Study on the Effectiveness of Online Digital Music Sampling. The 2007 American Marketing Association Winter Educators' Conference, San Diego, CA
- 2006 - Analysis of Sellers' Behavior in the eBay Marketplace. The 2006 INFORMS Conference, Pittsburgh, PA
Schedule of Courses
Schedule Book for All Active and Available Future Terms, Tu, Yanbin
Summer 2013
| Course-Section | Time | Days | Loc | Instructor | Session | Seats |
| MARK4265-A | 01:00-03:50 PM | MTWR | M | Tu | 5 (05/13-05/31/13) | 26 Seats |
| MBAD6033-A | - | ONLINE | I | Tu | 7 (06/03-07/27/13) | 0 Seats |
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Fall 2013
| Course-Section | Time | Days | Loc | Instructor | Session | Seats |
| MARK4265-A | 11:00-12:15 PM | T R | M | Tu | 1 (08/26-12/14/13) | -2 Seats |
| MARK4265-D | 06:00-08:50 PM | R | M | Tu | 1 (08/26-12/14/13) | 9 Seats |
| MARK4265-B | 02:00-03:15 PM | T R | M | Tu | 1 (08/26-12/14/13) | -3 Seats |
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