The Department of Marketing offers concentrations in marketing, and hospitality and tourism management leading to the Bachelor of Science in Business Administration (BSBA) degree.
The national award winning student chapter of the American Marketing Association (AMA) is supported by the marketing department. The American Marketing Association (AMA) is respected as the leading organization for marketing professionals. In existence for more than 50 years, the AMA has provided standards and objectives to strengthen the marketing profession and establish a vehicle for professional development. Marketing students are encouraged to join the student chapter of the AMA. The benefits of membership include professional networking, seminars, internship opportunities, social activities, and community service activities. Students have the opportunity to develop leadership skills and acquire valuable marketing experience.
Marketing students are strongly encouraged to participate in at least one cooperative education experience. Cooperative education opportunities are available in all marketing fields and provide students with valuable work experience. This experience could lead to assistance in career planning, employer references, and full-time job opportunities. Students are eligible for cooperative education after completion of 75 credits and completing, or in the process of completing, four marketing courses. Students may participate in more than one cooperative education experience.