Program Overview

The marketing concentration at Robert Morris University offers students a comprehensive overview of marketing principles and practices. The program features a balanced blend of professional application and intellectual knowledge with a curriculum designed to respond to the ever-changing needs of business. Students receive an education that is focused in business and enhanced by general studies. This multidisciplinary approach provides a solid foundation in marketing while including classes to complement individual interests and backgrounds.

Classroom experiences are augmented by opportunities to participate in internship programs and to study abroad through one of several international programs. The marketing faculty encourages students to pursue industry-specific and career-specific work through supervised independent study projects. Graduates of the program pursue professional positions in both the public and private sectors. While some students secure positions with major corporations and businesses, many choose to work in small business and entrepreneurial settings.

Program Objectives

The B.S.B.A. with a concentration in marketing enables students to:

  • Understand marketing principles and practices;
  • Effectively apply marketing theories to real-world situations;
  • Apply qualitative and quantitative analytical skills in business decision-making;
  • Communicate effectively and professionally;
  • Employ leadership and interpersonal skills to effectively manage;
  • Utilize information technology for business solutions; and
  • Comprehend and analyze the impact of dynamic global markets and social forces in the exchange of goods and services.

Curriculum

The 120-credit hour curriculum has five components:

  1. Robert Morris University Core - 42 credits
    These are the traditional liberal arts requirements of the University. Studies in humanities, communications skills, and social, behavioral, natural and quantitative sciences are included.
  2. Business Foundations Courses - 30 credits
    These are required of all students earning a B.S.B.A. degree and include courses in accounting, finance, marketing, management and other business administration areas.
  3. Concentration (Marketing) - 21 credits
    This is the major field of study and includes courses in advertising/sales promotion, marketing research, sales strategies, consumer behavior, strategic marketing management, and technology topics and issues.
  4. Business Electives - 12 credits
    Students may select any four courses within the School of Business offerings to broaden their skills in some business area(s) of interest.
  5. Non-Business Electives - 15 credits
    Students may select five courses offered outside the School of Business to broaden their skills in some area(s) of interest.

Tuition

Tuition information can be found at Tuition Fees & Schedules.

Admission Criteria

The following are required for admission:

  • Robert Morris University application for admission - Apply Now!
  • Official transcripts from high school and any post-secondary instituitions attended

Faculty

The Marketing Department has a diverse faculty with experience in both the public and private sectors. The faculty is dedicated to helping students to discover their potential in this exciting field by integrating hands-on experiences into the classroom. Faculty members are actively involved in the profession, serving as consultants, guest speakers, and textbook authors and reviewers. Full-time faculty members are cited frequently by local and national media as experts in the marketing field.

Internship Opportunities

Marketing students are strongly encouraged to participate in at least one internship experience. Internships provide students with valuable work experience and lead to assistance in career planning, employer references and full-time job opportunities. Students are eligible for internships after the completion of 75 credits and may participate in more than one experience.

Career Opportunities

Marketing graduates are prepared for a variety of careers, such as sales, sales management, advertising, research, marketing consulting, marketing management, public relations, communications and retailing. In addition, the program provides excellent preparation for graduate study.

The marketing field is a very competitive one. Students must have a strong educational background and solid work experience to obtain an entry-level position. Employers are especially interested in entry-level employees who are enthusiastic, willing to work hard, have good communication skills and are problem solvers. The best way for students to demonstrate such skills is through practical work experience obtained through volunteer work, internships or part-time jobs.

Student Organizations

RMU sponsors an award-winning student chapter of the American Marketing Association (AMA), which is respected as the leading organization for marketing professionals. Membership benefits include professional networking, seminars, internship opportunities, social activities and community service activities. Students have the opportunity to develop leadership skills and acquire valuable marketing experience.

Bachelor-Level Internship Employers

Advantage Equity Services; Baierl Oldsmobile; ClearChannel Communications; Cleveland Cavaliers; Corporate Express; ESPN Radio; Kraft/Nabisco; Mellon Financial; Mullen; Our Lady of Sacred Heart; Pittsburgh Brewing Company; Pittsburgh Pirates; Practice Solutions; Tupperware; Vector Marketing; Wesco.

Bachelor-Level Hiring Organizations

ATM Corp.; BNSF; CEEVA; Dick's Sporting Goods; Grand Hyatt Washington; Higginbotham Associates; ISC; Jampole Communications; Marconi Communications; Michael Baker Corp.; Nurses RX; Physicians Sales and Services; Raeder Landree; RTR Business Products; The Salvation Army; Sprint; US IS Investigations; Wolverine World Wide; Xitech Corp.; Z&G Corp.

Salary Information

Position TitlePosition Salary
Advertising
$54,690
Brand/Product Management
$40,497
Buyer/Merchandising
$41,389
Consulting
$46,056
Customer Service
$33,330
Management Trainee
$54,470
Market Research
$58,500
Public Relations
$61,250
Sales
$34,660
The information in this chart is based off of 2009 nation mean salaries

Concentrations