Marketing
MARK3900 - Consumer Behavior
Fall 2011
This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
3 Credits
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
3 Credits
Course Registration will occur in the Banner system. For information on how to register and planning tools to ensure that you're Ready to Register please visit: Introducing Banner Self-Service Preparing to register Login to Banner Self-Service |
M Monday
T Tuesday
W Wednesday
R Thursday
F Friday
S Saturday
U Sunday
Schedule Book for All Active and Available Future Terms, Course starting with MARK3900
Page 1 of 1
Credits:
3
Days: R
Location: Moon
Room: Business School 119
Days: R
Location: Moon
Room: Business School 119
Time:
06:00-08:50 pm
Instructor: Kurp
Session: 1 (01/16/2024 - 05/03/2024)
Term: Spring 2024
Instructor: Kurp
Session: 1 (01/16/2024 - 05/03/2024)
Term: Spring 2024
Credits:
3
Days: APPT
Location: Moon
Room:
Days: APPT
Location: Moon
Room:
Time:
-
Instructor: ** Staff **
Session: 1 (01/16/2024 - 05/03/2024)
Term: Spring 2024
Instructor: ** Staff **
Session: 1 (01/16/2024 - 05/03/2024)
Term: Spring 2024
Credits:
3
Days: M W
Location: Moon
Room: Hale Center 203
Days: M W
Location: Moon
Room: Hale Center 203
Time:
04:00-05:15 pm
Instructor: Smith
Session: 1 (08/26/2024 - 12/13/2024)
Term: Fall 2024
Instructor: Smith
Session: 1 (08/26/2024 - 12/13/2024)
Term: Fall 2024
Credits:
3
Days: ONLINE
Location: Internet/ Online
Room:
Days: ONLINE
Location: Internet/ Online
Room:
Time:
-
Instructor: Kurp
Session: 4 (10/19/2024 - 12/13/2024)
Term: Fall 2024
Instructor: Kurp
Session: 4 (10/19/2024 - 12/13/2024)
Term: Fall 2024
Course is taught Fully Online.