Course Catalog
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MARK3700 - Marketing Research
Fall 2012 This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design, primary and secondary source data, designing questionnaires, sampling procedures, methodologies, test marketing design, using statistics for analysis, report writing, and motivation research are stressed. Prerequisites -- MARK3100, STAT2110 (and/or concurrent with STAT2110) 3 Credits |
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Schedule Book for All Active and Available Future Terms, Course starting with MARK3700
| Marketing Research | ||||||
| 3 Seats | Credits: | 3 | Days: | T R | ||
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Location: | Moon | Room: | |||
| Time: | 09:30-10:45 am | Instructor: | Maher | |||
| Session: | 1 (08/26 - 12/14/13) | Term: | Fall 2013 | |||
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| Prerequisites -- MARK3100, STAT2110 (and/or concurrent with STAT2110) | ||||||
| Marketing Research | ||||||
| 19 Seats | Credits: | 3 | Days: | W | ||
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Location: | Moon | Room: | |||
| Time: | 06:00-08:50 pm | Instructor: | Chu | |||
| Session: | 1 (08/26 - 12/14/13) | Term: | Fall 2013 | |||
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| Prerequisites -- MARK3100, STAT2110 (and/or concurrent with STAT2110) | ||||||


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