Course Catalog

MBAD6088 - Financial Services Marketing
Fall 2012

This course applies marketing theory and analytical techniques to the financial industry. The structure of the financial industry has significantly changed over the last two decades. The increased role of marketing in financial services intensifies competition, and stimulates financial service innovations. It is crucial for financial services professionals to expand their skill sets and to explore new approaches for successful marketing of their institutions as well as their products and services. An essential part of this course is the development of effective marketing strategies and plans for financial service firms.
Prerequisite: MBAD6033
3 Credits

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