Course Catalog

MBAD6250 - Marketing Research Fall 2012 This course uses a managerial approach to the marketing research process. The course covers problem definition, research design, construction of the research instrument, data collection, and data analysis, interpretation, and presentation. Students conduct a research project during the course. Prerequisite: MBAD6033 and MBAP5052 3 Credits

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Don't Miss the Details Click "Details" for a course description, instructor information, and a link to the instructor's website, where you can find a syllabus, first class information, and more... Traditional Undergraduate Graduate

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