Course Catalog

MARK4050 - International Marketing Spring 2013 International Marketing introduces the student to the complex environment of international marketing. The course stresses the vital importance of the culture and political factors unique to each country as major determinants of marketing success or failure. The basic format of the course covers the world marketing environment, marketing research and intelligence on an international scale, and the management of the international marketing activities including planning, organizing, and controlling international markets. Prerequisite: MARK3100 3 Credits

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MARK4050-A			International Marketing
8 Seats			Credits:	3	Days:	M
			Location:	Moon	Room:	Hale Center 304
			Time:	02:00-02:50 pm	Instructor:	Jones
			Session:	5 (03/10 - 05/03/14)	Term:	Spring 2014
			Prerequisite: MARK3100
			International Marketing introduces the student to the complex environment of international marketing. The course stresses the vital importance of the culture and political factors unique to each country as major determinants of marketing success or failure. The basic format of the course covers the world marketing environment, marketing research and intelligence on an international scale, and the management of the international marketing activities including planning, organizing, and controlling international markets. Students who register for the course are required to go on the 2014 study trip to Switzerland and France May 10-May 25, 2014. Costs for airfare, housing, etc. are in addition to tuition. If you are interested in taking this course, contact the Center for Global Engagement at 412-397-2151 or email Rick Moslen at Moslen@rmu.edu.
MARK4050-B			International Marketing
Full			Credits:	3	Days:	R
			Location:	Moon	Room:	Business School 118
			Time:	06:00-08:50 pm	Instructor:	Shock
			Session:	1 (01/13 - 05/03/14)	Term:	Spring 2014
			Prerequisite: MARK3100