Robert Morris University - Course Catalog

Course Catalog

MARK4050 - International Marketing
Spring 2013

International Marketing introduces the student to the complex environment of international marketing. The course stresses the vital importance of the culture and political factors unique to each country as major determinants of marketing success or failure. The basic format of the course covers the world marketing environment, marketing research and intelligence on an international scale, and the management of the international marketing activities including planning, organizing, and controlling international markets.
Prerequisite: MARK3100
3 Credits


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Day Codes

	M		Monday
	T		Tuesday
	W		Wednesday
	R		Thursday
	F		Friday
	S		Saturday
	U		Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK4050



MARK4050-A	International Marketing


8 Seats	Credits:	3	Days:	M
	Location:	Moon	Room:	Hale Center 304
	Time:	02:00-02:50 pm	Instructor:	Jones
	Session:	5 (03/10 - 05/03/14)	Term:	Spring 2014

	Prerequisite: MARK3100
	International Marketing introduces the student to the complex environment of international marketing. The course stresses the vital importance of the culture and political factors unique to each country as major determinants of marketing success or failure. The basic format of the course covers the world marketing environment, marketing research and intelligence on an international scale, and the management of the international marketing activities including planning, organizing, and controlling international markets. Students who register for the course are required to go on the 2014 study trip to Switzerland and France May 10-May 25, 2014. Costs for airfare, housing, etc. are in addition to tuition. If you are interested in taking this course, contact the Center for Global Engagement at 412-397-2151 or email Rick Moslen at Moslen@rmu.edu.


MARK4050-B	International Marketing


Full	Credits:	3	Days:	R
	Location:	Moon	Room:	Business School 118
	Time:	06:00-08:50 pm	Instructor:	Shock
	Session:	1 (01/13 - 05/03/14)	Term:	Spring 2014

	Prerequisite: MARK3100


MARK4050-A	International Marketing


13 Seats	Credits:	3	Days:	M W F
	Location:	Moon	Room:
	Time:	09:45-10:35 am	Instructor:	Staff
	Session:	1 (08/25 - 12/13/14)	Term:	Fall 2014

	Prerequisite: MARK3100


MARK4050-B	International Marketing


22 Seats	Credits:	3	Days:	M W F
	Location:	Moon	Room:
	Time:	02:45-03:35 pm	Instructor:	Staff
	Session:	1 (08/25 - 12/13/14)	Term:	Fall 2014

	Prerequisite: MARK3100

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