Course Catalog
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MBAD6200 - Adver Strat/Sales Promotion
Spring 2013 This course focuses on the evaluations and integration of the promotional mix (i.e., sales promotion, advertising, packaging, and publicity in the marketing of consumer and industrial goods and services). In addition to lectures and small group discussions, a promotional project will be developed. Prerequisite: MBAD6033 3 Credits |
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Schedule Book for All Active and Available Future Terms, Course starting with MBAD6200
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