Course Catalog
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MBAD6602 - Sport Marketing/Promotion
Spring 2013 This course examines theoretical and practical aspects of sport marketing, promotions, public relations, sponsorship and fund-raising. Legal and social issues in the marketing of sports are reviewed. Readings and case studies apply basic marketing concepts to sport and recreation organizations. Prerequisite: MBAD6033 or permission of Dept. Head. 3 Credits |
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Schedule Book for All Active and Available Future Terms, Course starting with MBAD6602
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