Course Catalog

MARK4400 - Marketing Mgmt Simulations
Summer 2013

This course replicates the decision-making process required of marketing managers under dynamic and competitive conditions. The student contributes as a member of a team (company) which makes decisions on many variables including pricing, distribution, production scheduling, advertising, sales force allocation, purchases of marketing research data, etc. Team decisions are evaluated by a computer model and the results of each team's decisions are reflected in terms of sales, market share, profitability, and other measures.
Prerequisites -- MARK3100 and 90 Credits.
3 Credits

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