Course Catalog

MBAD7015 - E-Commerce Seminar
Summer 2013

This course is a graduate level seminar exploring eCommerce and its application to business and industry. At a macro level, the topics covered will include supply chain applications, business to business applications, retail applications, and industry applications. At a micro level, the topics will include marketing and online consumer behavior issues, security and privacy issues, start-up issues, and technical issues.Students will perform research and deliver a series of white papers and presentations. Special speakers will present the current state of eCommerce activity within their industry and company.
Prerequisites: MBAP5042 and MBAP5052 or equivalents
3 Credits

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