Course Catalog

MARK3600 - Advertising/Sales Promotion
Fall 2013

This course uses a combination of theory and hands-on approach to the study of the principles underlying the use of advertising and sales promotion as promotional tools in marketing. Topics include the development of advertising strategy, media strategy, sales promotional strategy, sales promotion and publicity.
Prerequisite -- MARK3100
3 Credits

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Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3600
       
MARK3600-A Advertising/Sales Promotion
Full     Credits: 3 Days: T R
       Location: Moon Room: Business School 205
    Time: 03:15-04:30 pm Instructor: Schnurr
    Session: 1 (01/12 - 05/02/15) Term: Spring 2015
            More Info!
      Prerequisite -- MARK3100
 
MARK3600-B Advertising/Sales Promotion
1 Seat!     Credits: 3 Days: T
       Location: Moon Room: Business School 205
    Time: 06:00-08:50 pm Instructor: Schnurr
    Session: 1 (01/12 - 05/02/15) Term: Spring 2015
            More Info!
      Prerequisite -- MARK3100
 
MARK3600-A Advertising/Sales Promotion
13 Seats     Credits: 3 Days: M W F
       Location: Moon Room:
    Time: 02:45-03:35 pm Instructor: Schnurr
    Session: 1 (08/24 - 12/12/15) Term: Fall 2015
            More Info!
      Prerequisite -- MARK3100
 
MARK3600-B Advertising/Sales Promotion
Full     Credits: 3 Days: T R
       Location: Moon Room:
    Time: 10:45-12:00 pm Instructor: Shock
    Session: 1 (08/24 - 12/12/15) Term: Fall 2015
            More Info!
      Prerequisite -- MARK3100