Course Catalog

MARK4050 - International Marketing
Fall 2013

International Marketing introduces the student to the complex environment of international marketing. The course stresses the vital importance of the culture and political factors unique to each country as major determinants of marketing success or failure. The basic format of the course covers the world marketing environment, marketing research and intelligence on an international scale, and the management of the international marketing activities including planning, organizing, and controlling international markets.
Prerequisite: MARK3100
3 Credits

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Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK4050
MARK4050-A International Marketing
Full     Credits: 3 Days: M W F
       Location: Moon Room: Business School 106
    Time: 01:45-02:35 pm Instructor: Schnurr
    Session: 1 (08/24 - 12/12/15) Term: Fall 2015
            More Info!
      Prerequisite: MARK3100