Course Catalog

MBAD6133 - Consumption/Substainable Mkt
Fall 2013

This course will take a critical look at some of the consumption patterns which have had negative effects on our environment and will address innovative ways to combat these effects and preserve our resources. Specifically, ways to motivate research, education, regulation, and communication that will encourage a shift toward sustainable development and consumption will be discussed. The course will focus on the following aspects of consumption and marketing. These include: Marketing to vulnerable populations (e.g., youth); alcohol and tobacco marketing; food product marketing, labeling, and warning; obesity and marketing; and over-consumption and materialism. Anti-consumption marketing campaigns and sustainability marketing efforts will be discussed. Specifically, green marketing campaigns and recycling programs, green product development, marketing and public policy/regulations, consumer protection, promotion of conservation.
Prerequisite: MBAD6033
3 Credits

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