Robert Morris University - Course Descriptions for the Communications Department

Course Descriptions for the Communications Department

COMM4800 - Media Management
Spring 2014

This course, a capstone course in the communication sequence, requires students to confront issues in broadcast, corporate, and non-profit environments from the viewpoint of the media manager-producer. Topics include facility planning; the impact of developing technologies and trends; project administration; and such issues as producer roles, audience analysis, proposal writing, budgets, funding, research, talent selection, scheduling, ethics, liability, copyright, and regulatory bodies (the FCC and BMI/ASCAP). Media distribution and marketing are examined, including transmission modes, duplication, market share, rating point systems, evaluations. Academic Media Center projects are used as case analyses and hands-on experiences for the class.
Prerequisite: 90 credits, including 30 in the major and COSK2220 or COSK2225
3 Credits


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Day Codes

	M		Monday
	T		Tuesday
	W		Wednesday
	R		Thursday
	F		Friday
	S		Saturday
	U		Sunday

Schedule Book for All Active and Available Future Terms, Course starting with COMM4800



COMM4800-C1	Media Management


0/0	Credits:	3	Days:	M
	Location:	Moon	Room:	Hale Center 302
	Time:	06:00-08:50 pm	Instructor:	Wertley
	Session:	1 (08/25 - 12/13/14)	Term:	Fall 2014

	Prerequisite: 90 credits, including 30 in the major and COSK2220 or COSK2225
	This course satisfies part of the Communication Skills graduation requirement.
	Communication Skills Section.


COMM4800-C2	Media Management


0/	Credits:	3	Days:	M
	Location:	Moon	Room:	John Jay 143
	Time:	06:00-08:50 pm	Instructor:	Staff
	Session:	1 (08/25 - 12/13/14)	Term:	Fall 2014

	Prerequisite: 90 credits, including 30 in the major and COSK2220 or COSK2225
	This course satisfies part of the Communication Skills graduation requirement.
	Communication Skills Section.

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