Course Descriptions for the Communications Department

COMM4800 - Media Management Spring 2014 This course, a capstone course in the communication sequence, requires students to confront issues in broadcast, corporate, and non-profit environments from the viewpoint of the media manager-producer. Topics include facility planning; the impact of developing technologies and trends; project administration; and such issues as producer roles, audience analysis, proposal writing, budgets, funding, research, talent selection, scheduling, ethics, liability, copyright, and regulatory bodies (the FCC and BMI/ASCAP). Media distribution and marketing are examined, including transmission modes, duplication, market share, rating point systems, evaluations. Academic Media Center projects are used as case analyses and hands-on experiences for the class. Prerequisite: 90 credits, including 30 in the major and COSK2220 or COSK2225 3 Credits

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Schedule Book for All Active and Available Future Terms, Course starting with COMM4800

COMM4800-C1			Media Management
3 Seats			Credits:	3	Days:	M
			Location:	Moon	Room:	Wheatley Center 112
			Time:	06:00-08:50 pm	Instructor:	Jabro
			Session:	1 (01/13 - 05/03/14)	Term:	Spring 2014
			Prerequisite: 90 credits, including 30 in the major and COSK2220 or COSK2225
			This course satisfies part of the Communication Skills graduation requirement.
			Communication Skills Section.