Robert Morris University - Course Catalog

Course Catalog

MARK3400 - Social Media For Marketing
Spring 2014

This course explores the role social media play in modern marketing. The course includes an examination of social media tools, uses and abuses of social media, and practical application. The emphasis is on organizational uses of social media and how best to integrate social media with the overall marketing plan of an organization.
Prerequisite: MARK3100
3 Credits


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	M		Monday
	T		Tuesday
	W		Wednesday
	R		Thursday
	F		Friday
	S		Saturday
	U		Sunday

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MARK3400-A	Social Media For Marketing


2 Seats	Credits:	3	Days:	R
	Location:	Moon	Room:
	Time:	06:00-08:50 pm	Instructor:	Jones
	Session:	1 (08/25 - 12/13/14)	Term:	Fall 2014

	Prerequisite: MARK3100

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