Course Catalog

MARK3900 - Consumer Behavior
Spring 2014

This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
3 Credits

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Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3900
       
MARK3900-A Consumer Behavior
6 Seats     Credits: 3 Days: M W F
       Location: Moon Room: Hale Center 302
    Time: 11:00-11:50 am Instructor: Marco
    Session: 1 (08/28 - 12/16/17) Term: Fall 2017
            More Info!
      Prerequisites: MARK2000 (MARK3100), MARK3700, PSYC1010 and SOCI1010