Course Catalog

MARK3900 - Consumer Behavior

Spring 2014

This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
3 Credits

Important: Registration Information

Course Registration will occur in the Banner system. For information on how to register and planning tools to ensure that you're Ready to Register please visit:
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 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3900
Page 1 of 1
Credits: 3
Days: R
Location: Moon
Room: Business School 119
Time: 06:00-08:50 pm
Instructor: Kurp
Session: 1 (01/16/2024 - 05/03/2024)
Term: Spring 2024

Credits: 3
Days: APPT
Location: Moon
Room:
Time: -
Instructor: ** Staff **
Session: 1 (01/16/2024 - 05/03/2024)
Term: Spring 2024

Credits: 3
Days: M W
Location: Moon
Room: Hale Center 203
Time: 04:00-05:15 pm
Instructor: Smith
Session: 1 (08/26/2024 - 12/13/2024)
Term: Fall 2024

Credits: 3
Days: ONLINE
Location: Internet/ Online
Room:
Time: -
Instructor: Kurp
Session: 4 (10/19/2024 - 12/13/2024)
Term: Fall 2024
Course is taught Fully Online.