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Course Descriptions for the Marketing Department

MARK4050 - International Marketing
Spring 2014

International Marketing introduces the student to the complex environment of international marketing. The course stresses the vital importance of the culture and political factors unique to each country as major determinants of marketing success or failure. The basic format of the course covers the world marketing environment, marketing research and intelligence on an international scale, and the management of the international marketing activities including planning, organizing, and controlling international markets.
Prerequisite: MARK3100
3 Credits

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Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK4050
       
MARK4050-A International Marketing
15 Seats     Credits: 3 Days: M W F
       Location: Moon Room: Hale Center 104
    Time: 09:45-10:35 am Instructor: Shock
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisite: MARK3100
 
MARK4050-B International Marketing
17 Seats     Credits: 3 Days: M W F
       Location: Moon Room: Hale Center 104
    Time: 02:45-03:35 pm Instructor: Shock
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisite: MARK3100
 

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