For a better viewing experience, please consider updating your browser.

Please upgrade your browser for a better viewing experience.

You are currently using a browser that we no longer support.
Our website features components that only modern browsers support. To ensure that you receive the best experience while visiting the Robert Morris University website, please upgrade your browser to one of our recommended browsers below.

Google Chrome     Firefox     Internet Explorer
Please note: If you are using a version of Internet Explorer greater than IE 7, please ensure that the compatibility mode of your browser is turned off and/or that the document mode is set higher than IE 7.

What we support for Windows: Google Chrome, Mozilla Firefox, Internet Explorer 9+. Find out more about your browser.
 
 



Undergraduate Degrees, Majors and Concentrations

MBAD6133 - Consumption/Substainable Mkt
Spring 2014

This course will take a critical look at some of the consumption patterns which have had negative effects on our environment and will address innovative ways to combat these effects and preserve our resources. Specifically, ways to motivate research, education, regulation, and communication that will encourage a shift toward sustainable development and consumption will be discussed. The course will focus on the following aspects of consumption and marketing. These include: Marketing to vulnerable populations (e.g., youth); alcohol and tobacco marketing; food product marketing, labeling, and warning; obesity and marketing; and over-consumption and materialism. Anti-consumption marketing campaigns and sustainability marketing efforts will be discussed. Specifically, green marketing campaigns and recycling programs, green product development, marketing and public policy/regulations, consumer protection, promotion of conservation.
Prerequisite: MBAD6033
3 Credits

Schedule Book Tools
Start a New Search
Revise Search Options
Registration
Don't Miss the Details
Click "Details" for a course description, instructor information, and a link to the instructor's website, where you can find a syllabus, first class information, and more...

Traditional
Undergraduate

Graduate
Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MBAD6133
       
MBAD6133-A Consumption/Substainable Mkt
38 Seats     Credits: 3 Days: M
       Location: Moon Room:
    Time: 06:00-10:00 pm Instructor: Marco
    Session: 5 (03/09 - 05/02/15) Term: Spring 2015
            More Info!
      Prerequisite: MBAD6033
     
 

ROBERT MORRIS UNIVERSITY

6001 University Blvd. Moon Township, PA15108 800-762-0097 © 1995 – 2011 Robert Morris University. All rights reserved.