Course Catalog

COMM3130 - Public Relations Research
Summer 2014

This course is designed to review the latest principles of public relations with emphasis upon the crucial role of research to develop informed strategy, monitor communication programs, and to evaluate overall campaign effectiveness. The course imparts a managerial perspective rather than a technical skill approach to the use of a wide range of research methods. Students begin the semester with an extensive orientation to the types of research essential at various stages of campaign planning. Lectures and class exercises help the student to understand specific research techniques.
Prerequisite: COMM2000
3 Credits

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Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with COMM3130
       
COMM3130-A Public Relations Research
Full     Credits: 3 Days: T R
       Location: Moon Room: Hale Center 210
    Time: 02:00-03:15 pm Instructor: Park
    Session: 1 (08/29 - 12/17/16) Term: Fall 2016
            More Info!
      Prerequisite: COMM2000