Course Descriptions for the Marketing Department
HTMG3020 - Hospit/Tourism Market/Sales
Summer 2014
This course examines the various aspects of marketing within the hospitality and tourism industry. Emphasis will be placed on marketing concepts from a managerial point of view. Areas analyzed include the product, the marketing process, competition, cost effectiveness, and other forces which influence the hospitality tourism industry today. Students are expected to complete projects that apply theory to an existing food service, lodging, or tourism establishment by means of group projects and present the results in written and oral form to the establishment. Convention sales is included in the course.
3 Credits
3 Credits
Course Registration will occur in the Banner system. For information on how to register and planning tools to ensure that you're Ready to Register please visit: Introducing Banner Self-Service Preparing to register Login to Banner Self-Service |
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T Tuesday
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R Thursday
F Friday
S Saturday
U Sunday
Schedule Book for All Active and Available Future Terms, Course starting with HTMG3020
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