Course Catalog

MBAD6250 - Marketing Research
Summer 2014

This course uses a managerial approach to the marketing research process. The course covers problem definition, research design, construction of the research instrument, data collection, and data analysis, interpretation, and presentation. Students conduct a research project during the course.
Prerequisite: MBAD6033 and MBAP5052
3 Credits

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Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MBAD6250
MBAD6250-A Marketing Research
34 Seats     Credits: 3 Days: T
       Location: Moon Room:
    Time: 06:00-10:00 pm Instructor: Smith
    Session: 5 (03/07 - 04/30/16) Term: Spring 2016
            More Info!
      Prerequisite: MBAD6033 and MBAP5052