Course Catalog

COMM4050 - Interact Advertising Campaigns
Fall 2014

This course focuses on the theories, issues, strategies, and tactics for creating interactive advertising and public relations messages. The course provides students with the opportunity to evaluate, discuss, and integrate areas critical to understanding and utilizing the various key elements associated with interactive advertising, as well as the opportunity to actually design an interactive advertising campaign.
Prerequisites: COMM2000 or COMM2015 and COSK2230 or COSK2245
3 Credits

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