Course Catalog
MBAD6200 - Adver Strat/Sales Promotion
Spring 2015
This course focuses on the evaluations and integration of the promotional mix (i.e., sales promotion, advertising, packaging, and publicity in the marketing of consumer and industrial goods and services). In addition to lectures and small group discussions, a promotional project will be developed.
Prerequisite: MBAD6033
3 Credits
Prerequisite: MBAD6033
3 Credits
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