Course Catalog
MARK4265 - Crm & Marketing Analytics
Spring 2024
This course emphasizes quantitative and qualitative Customer Relationship Management (CRM) business techniques as they are applied to the managerial decision-making process. All techniques are grounded in practical applications with emphasis on computer solutions. Topics specific to CRM include an introduction to the discipline as an integrated, multi-function, process starting with sales and marketing initiating new customer relationships through the process of converting prospects into customers. In addition, emphasis is on customer-driven sales and marketing as well as service and support, with the goal to increase the level of purchasing from each customer through a cross-selling process via IT-related support services, profiling, and data management systems.
Prerequisites: MARK2000, STAT2110 or MGMT2100 and INFS1020 or INFS1025 3 Credits
3 Credits
Prerequisites: MARK2000, STAT2110 or MGMT2100 and INFS1020 or INFS1025 3 Credits
3 Credits
Course Registration will occur in the Banner system. For information on how to register and planning tools to ensure that you're Ready to Register please visit: Introducing Banner Self-Service Preparing to register Login to Banner Self-Service |
M Monday
T Tuesday
W Wednesday
R Thursday
F Friday
S Saturday
U Sunday
Schedule Book for All Active and Available Future Terms, Course starting with MARK4265
Page 1 of 1
Credits:
3
Days: M W F
Location: Moon
Room: Hale Center 202
Days: M W F
Location: Moon
Room: Hale Center 202
Time:
01:00-01:50 pm
Instructor: Tu
Session: 1 (01/16/2024 - 05/03/2024)
Term: Spring 2024
Instructor: Tu
Session: 1 (01/16/2024 - 05/03/2024)
Term: Spring 2024
Prerequisites: MARK2000, STAT2110 or MGMT2100 and INFS1020 or INFS1025
3 Credits
Credits:
3
Days: ONLINE
Location: Internet/ Online
Room: John Jay 243
Days: ONLINE
Location: Internet/ Online
Room: John Jay 243
Time:
-
Instructor: Tu
Session: 4 (03/09/2024 - 05/03/2024)
Term: Spring 2024
Instructor: Tu
Session: 4 (03/09/2024 - 05/03/2024)
Term: Spring 2024
Prerequisites: MARK2000, STAT2110 or MGMT2100 and INFS1020 or INFS1025
3 Credits
Course is taught Fully Online.
Credits:
3
Days: M W F
Location: Moon
Room: Hale Center 304
Days: M W F
Location: Moon
Room: Hale Center 304
Time:
11:00-11:50 am
Instructor: Tu
Session: 1 (08/26/2024 - 12/13/2024)
Term: Fall 2024
Instructor: Tu
Session: 1 (08/26/2024 - 12/13/2024)
Term: Fall 2024
Prerequisites: MARK2000, STAT2110 or MGMT2100 and INFS1020 or INFS1025
3 Credits
Credits:
3
Days: ONLINE
Location: Internet/ Online
Room:
Days: ONLINE
Location: Internet/ Online
Room:
Time:
-
Instructor: Chu
Session: 4 (10/19/2024 - 12/13/2024)
Term: Fall 2024
Instructor: Chu
Session: 4 (10/19/2024 - 12/13/2024)
Term: Fall 2024
Prerequisites: MARK2000, STAT2110 or MGMT2100 and INFS1020 or INFS1025
3 Credits
Course is taught Fully Online.