SCCM4800 - Strategic Communication Capsto

As the capstone course in the Strategic Communication major, this course will expand upon the theories, concepts, and applications of strategic communication that students learned in earlier courses within the major. Students will explore, examine and assess the myriad ways in which organizations create targeted, research-based, and/or creative communication to accomplish their goals, both internally and externally. Students will work throughout the semester to develop their own professional portfolio that is representative of their best work. The course is taught through lecture, discussion, class activities and projects that are designed to help students develop as strategic communication professionals.
3 Credits