For a better viewing experience, please consider updating your browser.

Please upgrade your browser for a better viewing experience.

You are currently using a browser that we no longer support.
Our website features components that only modern browsers support. To ensure that you receive the best experience while visiting the Robert Morris University website, please upgrade your browser to one of our recommended browsers below.

Google Chrome     Firefox     Internet Explorer
Please note: If you are using a version of Internet Explorer greater than IE 7, please ensure that the compatibility mode of your browser is turned off and/or that the document mode is set higher than IE 7.

What we support for Windows: Google Chrome, Mozilla Firefox, Internet Explorer 9+. Find out more about your browser.


MARK3500 - Retail Mgmt and Distribution
Fall 2011

This course is an extensive introduction to retailing, the consumer interactive portion of the marketing mix function of distribution. The evolution of retailing is examined from the basics of bartering to its largest current manifestation, the megastore. The variables affecting the retail environment; channel behavior, competition, legal issues, financing, support systems, politics, government regulation, environmental and societal are studied to provide a framework for understanding the basic concepts of retail management. Target market identification, distribution channel construction, site selection, buying, fashion merchandising, visual presentation, promotion, advertising, personal selling, customer service, staffing and human resource management are specific areas of learning providing the student with sufficient resources for hands on project work, including on-site visits and analyses of various types of retailers.
Prerequisite: MARK3100
3 Credits

Schedule Book Tools
Start a New Search
Revise Search Options
Don't Miss the Details
Click "Details" for a course description, instructor information, and a link to the instructor's website, where you can find a syllabus, first class information, and more...


Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3500

No Courses Found


6001 University Blvd. Moon Township, PA15108 800-762-0097 © 1995 – 2011 Robert Morris University. All rights reserved.