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Marketing

MARK4050 - International Marketing
Fall 2011

International Marketing introduces the student to the complex environment of international marketing. The course stresses the vital importance of the culture and political factors unique to each country as major determinants of marketing success or failure. The basic format of the course covers the world marketing environment, marketing research and intelligence on an international scale, and the management of the international marketing activities including planning, organizing, and controlling international markets.
Prerequisite: MARK3100
3 Credits

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Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK4050
       
MARK4050-A International Marketing
8 Seats     Credits: 3 Days: M
       Location: Moon Room: Hale Center 304
    Time: 02:00-02:50 pm Instructor: Jones
    Session: 5 (03/10 - 05/03/14) Term: Spring 2014
            More Info!
      Prerequisite: MARK3100
      International Marketing introduces the student to the complex environment of international marketing. The course stresses the vital importance of the culture and political factors unique to each country as major determinants of marketing success or failure. The basic format of the course covers the world marketing environment, marketing research and intelligence on an international scale, and the management of the international marketing activities including planning, organizing, and controlling international markets. Students who register for the course are required to go on the 2014 study trip to Switzerland and France May 10-May 25, 2014. Costs for airfare, housing, etc. are in addition to tuition. If you are interested in taking this course, contact the Center for Global Engagement at 412-397-2151 or email Rick Moslen at Moslen@rmu.edu.
 
MARK4050-B International Marketing
Full     Credits: 3 Days: R
       Location: Moon Room: Business School 118
    Time: 06:00-08:50 pm Instructor: Shock
    Session: 1 (01/13 - 05/03/14) Term: Spring 2014
            More Info!
      Prerequisite: MARK3100
 
MARK4050-A International Marketing
13 Seats     Credits: 3 Days: M W F
       Location: Moon Room:
    Time: 09:45-10:35 am Instructor: ** Staff **
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisite: MARK3100
 
MARK4050-B International Marketing
22 Seats     Credits: 3 Days: M W F
       Location: Moon Room:
    Time: 02:45-03:35 pm Instructor: ** Staff **
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisite: MARK3100
 

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