Undergraduate Degrees, Majors and Concentrations

HSAM1800 - Marketing For Hlth Serv Org
Fall 2012

This course will emphasize how health care organizations develop their markets. The course will cover how consumers make health services purchasing decisions, market identification and mechanisms that positively influence employers, consumers, physicians, and others in the system. The course will provide knowledge about how the organization demonstrates value to those in need of health care.
3 Credits

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 M  Monday
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 U  Sunday

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