For a better viewing experience, please consider updating your browser.

Please upgrade your browser for a better viewing experience.

You are currently using a browser that we no longer support.
Our website features components that only modern browsers support. To ensure that you receive the best experience while visiting the Robert Morris University website, please upgrade your browser to one of our recommended browsers below.

Google Chrome     Firefox     Internet Explorer
Please note: If you are using a version of Internet Explorer greater than IE 7, please ensure that the compatibility mode of your browser is turned off and/or that the document mode is set higher than IE 7.

What we support for Windows: Google Chrome, Mozilla Firefox, Internet Explorer 9+. Find out more about your browser.
 
 



Undergraduate Degrees, Majors and Concentrations

MARK3600 - Advertising/Sales Promotion
Fall 2012

This course uses a combination of theory and hands-on approach to the study of the principles underlying the use of advertising and sales promotion as promotional tools in marketing. Topics include the development of advertising strategy, media strategy, sales promotional strategy, sales promotion and publicity.
Prerequisite -- MARK3100
3 Credits

Schedule Book Tools
Start a New Search
Revise Search Options
Registration
Don't Miss the Details
Click "Details" for a course description, instructor information, and a link to the instructor's website, where you can find a syllabus, first class information, and more...

Traditional
Undergraduate

Graduate
Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3600
       
MARK3600-A Advertising/Sales Promotion
3 Seats     Credits: 3 Days: T R
       Location: Moon Room: Hale Center 303
    Time: 03:30-04:45 pm Instructor: Schnurr
    Session: 1 (01/13 - 05/03/14) Term: Spring 2014
            More Info!
      Prerequisite -- MARK3100
 
MARK3600-B Advertising/Sales Promotion
10 Seats     Credits: 3 Days: T
       Location: Moon Room: Business School 106
    Time: 06:00-08:50 pm Instructor: Schnurr
    Session: 1 (01/13 - 05/03/14) Term: Spring 2014
            More Info!
      Prerequisite -- MARK3100
 
MARK3600-A Advertising/Sales Promotion
5 Seats     Credits: 3 Days: M W F
       Location: Moon Room:
    Time: 01:45-02:35 pm Instructor: Schnurr
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisite -- MARK3100
 
MARK3600-B Advertising/Sales Promotion
22 Seats     Credits: 3 Days: M W
       Location: Moon Room:
    Time: 04:40-05:55 pm Instructor: Schnurr
    Session: 1 (08/25 - 12/13/14) Term: Fall 2014
            More Info!
      Prerequisite -- MARK3100
 

ROBERT MORRIS UNIVERSITY

6001 University Blvd. Moon Township, PA15108 800-762-0097 © 1995 – 2011 Robert Morris University. All rights reserved.