English Track for M.S. in Instructional Leadership

MBAD6602 - Sport Marketing/Promotion
Fall 2013

This course examines theoretical and practical aspects of sport marketing, promotions, public relations, sponsorship and fund-raising. Legal and social issues in the marketing of sports are reviewed. Readings and case studies apply basic marketing concepts to sport and recreation organizations.
Prerequisite: MBAD6033 or permission of Dept. Head.
3 Credits

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