Marketing

MARK3700 - Marketing Research

Fall 2011

This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design, primary and secondary source data, designing questionnaires, sampling procedures, methodologies, test marketing design, using statistics for analysis, report writing, and motivation research are stressed.
Prerequisites -- MARK3100, STAT2110 (and/or concurrent with STAT2110)
3 Credits

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 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3700
Page 1 of 1
Credits: 3
Days: M W F
Location: Moon
Room: Hale Center 202
Time: 12:00-12:50 pm
Instructor: Tu
Session: 1 (01/16/2024 - 05/03/2024)
Term: Spring 2024
Prerequisites: MARK2000 (MARK3100), and STAT2110 or MGMT2100 3 Credits

Credits: 3
Days: T R
Location: Moon
Room: Hale Center 202
Time: 11:00-12:15 pm
Instructor: Chu
Session: 1 (08/26/2024 - 12/13/2024)
Term: Fall 2024
Prerequisites: MARK2000 (MARK3100), and STAT2110 or MGMT2100 3 Credits