Studies lead to the Bachelor of Arts (B.A.) in Communication degree with available concentrations in advertising, applied journalism, communication education, communication studies, corporate communication, public relations and theatre. Program Overview The communication degree program at Robert Morris University provides opportunities for undergraduate students that are unequaled in many graduate communication programs. Students gain experience that prepares them for cutting-edge careers in media and business or for graduate studies. The curriculum builds specialized career skills based in the liberal arts and offers handson experience that leads to excellent jobs. With the assistance of a faculty advisor, students select sequences of courses to prepare for communication-related careers. Concentrations include:

About the Program: Concentrations Academic Media Center RMU-TV The Sentry Colonial Theatre Lambda Pi Eta Salary Information

Advertising: This concentration prepares students for careers in advertising and public relations by emphasizing the role of creativity in all media. It includes specially tailored courses in communication as well as courses offered by the Marketing Department.

Applied Journalism: This concentration prepares students for careers in print and broadcast journalism. Students take foundational journalism courses and choose an area of specialization to focus their skills. Students are encouraged to actively participate on the school's student-run newspaper and/or television station.

Communication Education: This concentration is designed for students seeking Pennsylvania state certification as a teacher at the secondary level (grades 7-12). The program provides students with foundational knowledge in communication theory, rhetoric, linguistics and technology integration with a focus on media and television production for public schools and preparing teachers to meet the demands of 21st century schools.

Communication Studies: This is designed as a generalist concentration, allowing students to explore course work in all aspects of communication. It is especially suited to transfer students in that it allows the maximum use of transfer credits.

Corporate Communication: Communication-focused careers in the corporate world include positions as corporate trainers, communication specialists trained in crisis management, document designers, writers and editors of in-house publications, speech writers and media relations professionals.

Public Relations: This concentration prepares students for careers in public relations. Students take courses focusing on public relations foundations, strategies, writing, campaigns, management and technology, as well as media law.

Theatre: This concentration prepares students for theatre-related careers. Students take foundation courses in areas such as acting and production, as well as specialty courses. Students are encouraged to actively participate in Colonial Theatre productions.

Academic Media Center
The Academic Media Center provides a learning environment for students interested in television, video, audio, photography, multimedia, producing and writing. The Center houses exceptional facilities, including the second-largest television studio in Pittsburgh, a television control room, linear and nonlinear editing suites, darkrooms, computer labs and field production equipment. This ensures that students get first-hand knowledge on the same equipment found in broadcast TV stations and corporate communication departments.

RMU-TV
The Academic Media Center produces programming for RMU-TV, a 24-hour cable television station broadcast throughout campus and to more than 200,000 homes in the surrounding community. Students participate in all phases of RMU-TV, both behind the scenes and in front of the camera. Student-produced programming includes news, sports, comedy and talk shows.

The Sentry
Launched in Spring 2006, this student-run newspaper allows students to gain hands-on journalism experience as members of the paper's writing and editorial staff.

Colonial Theatre
This student-focused company puts on professional-quality stage productions for the University and surrounding community at the 270-seat Massey Theater on campus. Participation is open to all RMU students.

Lambda Pi Eta
This honor society of the National Communication Association recognizes outstanding scholastic achievement. It is open to undergraduates with a 3.0 GPA and 60 credit hours.

Salary Information
2006 national mean bachelor-level starting salaries by job function: