Marketing: Robert Morris University Marketing | Robert Morris University

Undergraduate

Marketing

"I really feel like I learned so much, not only about marketing, but in all aspects of business," he says. "RMU gave me the knowledge to walk into the professional business world with confidence knowing that I can actually help make a difference." — Daniel Harmon '08, senior account executive at Higher Images

RMU’s marketing program offers students a comprehensive overview of marketing principles and practices. The program features a balanced blend of professional application and intellectual knowledge with a curriculum designed to respond to the ever-changing needs of business. Students receive an education that is focused in business and enhanced by general studies. This multidisciplinary approach provides a solid foundation in marketing while including classes to complement individual interests and backgrounds.

Our marketing faculty members bring real-world experience to the classroom, and the state-of-the-art facilities in the brand-new School of Business building give you hands-on experience in a corporate setting. As a result, you hit the ground running, primed with the confidence and knowledge you need to land a good job and succeed in this competitive field.

Studies lead to the Bachelor of Science in Business Administration (B.S.B.A.) degree with a concentration in marketing.

The B.S.B.A. with a concentration in marketing enables students to:

  • Understand marketing principles and practices.
  • Effectively apply marketing theories to real-world situations.
  • Apply qualitative and quantitative analytical skills in business decision-making.
  • Communicate effectively and professionally.
  • Employ leadership and interpersonal skills to effectively manage.
  • Utilize information technology for business solutions.
  • Comprehend and analyze the impact of dynamic global markets and social forces in the exchange of goods and services.

Marketing graduates are prepared for a variety of careers, such as sales, sales management, advertising, research, marketing consulting, marketing management, public relations, communications, and retailing. In addition, the program provides excellent preparation for graduate study.

The marketing field is a very competitive one. Students must have a strong educational background and solid work experience to obtain an entry-level position. Employers are especially interested in entry-level employees who are enthusiastic, willing to work hard, have good communication skills, and are problem solvers. The best way for students to demonstrate such skills is through practical work experience obtained through volunteer work, internships, or part-time jobs.

Recent Graduates Work Here:
ATM Corp., BNSF, CEEVA, Dick’s Sporting Goods, Grand Hyatt Washington, Higginbotham Associates, ISC, Jampole Communications, Marconi Communications, Michael Baker Corp., Nurses RX, Physicians Sales and Services, Raeder Landree, RTR Business Products, The Salvation Army, Sprint, US IS Investigations, Wolverine World Wide, Xitech Corp., Z&G Corp.

2010 national mean bachelor-level, entry-level salaries: (information from the National Association of Colleges and Employers)

By type of employer

By job function

Advertising

$32,000

Advertising

$40,300

Banking (Commercial)

$33,546

Brand/Product Management

$47,306

Communications (Broadcasting/Telecomm.)

$44,738

Buyer/Merchandising

$42,185

Consulting Services

$49,553

Consulting

$52,638

Educational Services

$33,357

Customer Service

$36,185

Financial Services

$39,600

Distribution

$42,500

Food, Beverage, & Tobacco

$48,252

Financial/Treasury Analysis

$46,000

Household & Personal Care Products

$52,731

Insurance (Claims)

$32,000

Insurance

$41,800

Management Trainee

$42,466

Retail/Wholesale Trade

$45,166

Market Research

$46,924

Transportation Equipment Mfg.

$47,644

Public Relations

$31,000

Transportation Services

$39,200

Sales

$44,269

2009 RMU Salary Survey:

Mean:

$32,158

Range: $24,000 - $48,000

 

Below is a typical four-year course of study for marketing students, including major requirements and electives. Your own schedule will vary based on your own interests. 

FRESHMAN/Fall Semester FRESHMAN/Spring Semester
Reading & Writing Strategies or
   Intercultural Communications		 Legal Environment of Business
Intro to Decision Support Systems Argument and Research
History or Political Science Elective Principles of Macroeconomics
Principles of Sociology or
   Contemporary American Social Problems		 Humanities: Art and Music
  Finite Math and Applied Calculus
  General Psychology
   
SOPHOMORE/Fall Semester SOPHOMORE/Spring Semester
Intro to Financial Accounting Managerial Accounting
Principles of Microeconomics Business Professional Communications
Public Speaking and Persuasion Marketing Research
Management Theory and Practice Management Science
Principles of Marketing Introduction to Ethics
Elective   Statistics
   
JUNIOR/Fall Semester JUNIOR/Spring Semester
Principles of Finance Sales Strategies & Techniques
International Business Marketing elective
Advertising/Sales Promotion Internship or Non-business elective
Marketing Elective Business Elective  
Non-business elective Business Elective  

 
SENIOR/Fall Semester SENIOR/Spring Semester
Consumer Behavior Strategic Marketing Management
Technology Issues and Topics Strategic Management
Internship or Non-business elective           Internship or Non-business elective 
Internship or Non-business elective Business Elective  
Business Elective                   Business Elective  

 

RMU sponsors an award-winning student chapter of the American Marketing Association (AMA), which is respected as the leading organization for marketing professionals. Membership benefits include professional networking, seminars, internship opportunities, social activities, and community service activities. Students have the opportunity to develop leadership skills and acquire valuable marketing experience.

Classroom experiences are augmented by opportunities to participate in internship programs and to study abroad through one of several international programs. The marketing faculty encourages students to pursue industry-specific and career-specific work through supervised independent study projects. Graduates of the program pursue professional positions in both the public and private sectors. While some students secure positions with major corporations and businesses, many choose to work in small business and entrepreneurial settings.

Marketing students are strongly encouraged to participate in at least one internship experience. Internships provide students with valuable work experience and lead to assistance in career planning, employer references, and full-time job opportunities. Students are eligible for internships after the completion of 75 credits and may participate in more than one experience.

Internship Employers:
Advantage Equity Services, Baierl Oldsmobile, ClearChannel Communications, Cleveland Cavaliers, Corporate Express, ESPN Radio, Kraft/Nabisco, Mellon Financial, Mullen, Our Lady of the Sacred Heart High School, Pittsburgh Brewing Company, Pittsburgh Pirates, Practice Solutions, Tupperware, Vector Marketing, Wesco.

The Robert Morris University School of Business Complex is a high-tech learning laboratory that provides business students the same kind of hands-on educational environment that engineering and science students take for granted. The 18,000 square-foot facility is the first LEED-certified building on RMU's campus, and it includes state-of-the-art business technology including a simulated trading floor and a Bloomberg lab to give students access to real-time financial data, and an immersive videoconferencing experience that will allow students, faculty, and corporate leaders to communicate with colleagues around the world. 

The Marketing Department has a diverse faculty with experience in both the public and private sectors. The faculty is dedicated to helping students to discover their potential in this exciting field by integrating hands-on experiences into the classroom. Faculty members are actively involved in the profession, serving as consultants, guest speakers, and textbook authors and reviewers. Full-time faculty members are cited frequently by local and national media as experts in the marketing field.

 

Scholarships are available based upon academic achievement. 

For freshmen, high school grade point average and ACT/SAT scores are used. For transfer students, the cumulative grade point average of all college courses is used. Scholarships range from $1000 per year up to full tuition. (To calculate your scholarship eligibility, click here.)

Higher education is an investment in your future. 

At Robert Morris University, we will work closely with you to show you how to finance your education through a combination of need-based financial aid, scholarships, and financing strategies to make your education attainable. RMU has one of the lowest tuition rates of all private institutions in the state, but we know that financing your education can be complicated, and your family might need help in understanding your options. 

Talk to us—we can help! 
Email us at finaid@rmu.edu

  • Call us toll free at 800-762-0097
  • Connect with one of our counselors via Facebook to see what others are learning about college costs

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