Course Descriptions for the Marketing Department

MARK3600 - Advertising/Sales Promotion
Spring 2013

This course uses a combination of theory and hands-on approach to the study of the principles underlying the use of advertising and sales promotion as promotional tools in marketing. Topics include the development of advertising strategy, media strategy, sales promotional strategy, sales promotion and publicity.
Prerequisite -- MARK3100
3 Credits

Schedule Book Tools
Start a New Search
Revise Search Options
Don't Miss the Details
Click "Details" for a course description, instructor information, and a link to the instructor's website, where you can find a syllabus, first class information, and more...


Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3600
MARK3600-A Integrated Marketing Commun
1 Seat!     Credits: 3 Days: M W F
       Location: Moon Room: Hale Center 207
    Time: 10:00-10:50 am Instructor: Shock
    Session: 1 (08/25 - 12/15/18) Term: Fall 2018
            More Info!
      Prerequisite: MARK2000 (MARK3100)