Undergraduate Degrees, Majors and Concentrations

MBAD6250 - Marketing Research
Summer 2014

This course uses a managerial approach to the marketing research process. The course covers problem definition, research design, construction of the research instrument, data collection, and data analysis, interpretation, and presentation. Students conduct a research project during the course.
Prerequisite: MBAD6033 and MBAP5052
3 Credits

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