The B.A. in Communication with a concentration in Advertising prepares students for careers in advertising by emphasizing the role of creativity and market awareness in all media. Students take courses in persuasion theory and mass communication and learn how to prepare strategies for target audiences through advertising campaigns, social media marketing, and media planning.
Graduates go on to careers in retail and corporate advertising, marketing, brand management, media sales and planning, event planning, and new media communications. Jobs include copywriter, art director, marketing coordinator, graphic designer, and media planner.
These are some of the classes for students in this academic program:
School of Communications and Information Systems
Focus on delivering information in a way that makes an impact. Create images that capture attention, compose words that inspire, and design technology that changes how we live.Visit School Site