The B.S. in Business Administration with a concentration in Marketing gives students a comprehensive overview of marketing principles and practices. The program features a balanced blend of professional application and intellectual knowledge with a curriculum designed to respond to the changing needs of business. RMU also sponsors an award-winning student chapter of the American Marketing Association, the leading organization for marketing professionals. With the 4+1 integrated degree program, students can go on to earn their M.B.A. with only one additional year of study.
Graduates hold positions in sales, advertising, research, marketing consulting, public relations, communications, supply chain management, data analytics, and retailing. Jobs include sales professional, account manager, market researcher, media buyer, consultant, data analyst, supply chain professional and public relations account executive.
These are some of the classes for students in this academic program:
School of Business
For nearly a century, our business students have learned to excel in a demanding professional world. With corporate connections and expert faculty mentors, our heritage is your future.Visit School Site