Marketing B.S.B.A.
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The B.S. in Business Administration with a concentration in Marketing gives students a comprehensive overview of marketing principles and practices. The program features a balanced blend of professional application and intellectual knowledge with a curriculum designed to respond to the changing needs of business. RMU also sponsors an award-winning student chapter of the American Marketing Association, the leading organization for marketing professionals. With the 4+1 integrated degree program, students can go on to earn their M.B.A. with only one additional year of study.

Graduates hold positions in sales, advertising, research, marketing consulting, public relations, communications, supply chain management, data analytics, and retailing. Jobs include sales professional, account manager, market researcher, media buyer, consultant, data analyst, supply chain professional and public relations account executive.

Sample Courses:

These are some of the classes for students in this academic program:

The Psychology of Sales
Consumer Behavior
Social Media for Marketing
Major Credits
63
Marketing, Management
Core Credits
42
Communication Skills, Economics, Humanities, History, Sciences, etc.
Elective Credits
15

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School of Business

School of Business

For nearly a century, our business students have learned to excel in a demanding professional world. With corporate connections and expert faculty mentors, our heritage is your future.

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