Day of Giving 2022: Social Media Toolkit

What’s your role?

On average, someone must see/hear something eight times before they act upon it. It is up to us to spread the word of RMU’s Day of Giving to as many people as possible. Since this is a University-wide effort to reach current students, alumni, parents and fans, we must use all available communications methods we have. That’s where you come in.

RMU board members, gift officers and deans are strongly encouraged to share RMU Day of Giving content on their personal social media profiles. Our goal is to introduce alumni, parents, friends and other potential donors to #RMUDayofGiving and help drive engagement and action among their followers via social media platforms such as Facebook, Twitter, Instagram, and LinkedIn.

Graphics

Access Day of Giving Graphics

Sample Social Media Posts

Leading up to Day of Giving

Facebook/LinkedIn

  • Your generosity on September 21 will make a direct impact on our students. Visit rmu.edu/dayofgiving
  • 100 years down. 100+ to go. Help us get ready for the next generation of strivers, drivers and doers on September 21. #RMUDayofGiving

Twitter

  • What is the #RMUDayofGiving? It's a 24-hour period where we will focus on addressing immediate needs and getting ready for the next 100+ years. rmu.edu/dayofgiving
  • Getting ready for the next 100 years means more money for scholarships and areas of greatest need across RMU. Help us build for the future on September 21. #RMUDayofGiving

Instagram

  • A gift to RMU on September 21 for the fifth annual #DayofGiving will make an immediate impact on the lives of students, faculty and staff. #Next100
  • The next generation of strivers, drivers and doers is here. Help them get ready for great careers and better lives by making a gift to RMU on September 21. #RMUDayofGiving #Next100

Day of Giving – September 21

Facebook/LinkedIn

  • Today is the day! Your #RMUDayofGiving gifts will help us get ready for a brighter tomorrow. Any donation amount will help make us better for the next generation of students. Make your gift here: rmu.edu/dayofgiving
  • Today is #RMUDayofGiving! Help us get ready for a brighter tomorrow for #RMU by giving today. Donate here: rmu.edu/dayofgiving

Twitter

  • It's the #RMUDayofGiving! Any donation amount, big or small, will help create a better experience for the next generation of students. Donate here: rmu.edu/dayofgiving
  • To those of you who have already donated, thank you! But, there's still time to help with our fifth #RMUDayofGiving. Donate here: rmu.edu/dayofgiving

Instagram

  • Today is the day! The day we get ready for a brighter tomorrow for Robert Morris University. Any donation amount, big or small, will help us get ready for the next generation of students. Visit rmu.edu/dayofgiving to make your gift #RMUDayofGiving

Day of Giving Links