As Merkle’s Chief Strategy Officer, Americas, Matt brings nearly 20 years of helping marketers and brands embrace the advancements that make direct customer relationships possible. He leads the agency’s omni-channel strategy experts across industries — designing and launching integrated marketing programs by converging data with media and creating experiences that truly reach individuals.

Matt has served as a strategy partner to Whirlpool, General Mills, Mercedes Benz, and Comcast; recent clients include Chase, HBO, Office Depot, and Time Warner Inc.

Naeger will bring his views of the current landscape for marketing including how brands are built today, what they are focused on in the new world of data driven marketing and how companies are thinking of their transformation from traditional forms of marketing in to the evolution of marketing based on putting the customer experience at the epicenter of how they plan, buy and execute media and marketing programs. He will review the current state of marketing along with how and why it has evolved so rapidly to this new area over the past several years. You will hear how major brands are thinking about customer engagement and what their focus is as we head into the world of Web 3 and Metaverse based brand experiences. Matt will also answer any questions that the audience has on how we have gotten to this new era or marketing, what the depreciation of third party cookies in the online world means for how we market using first party data and how privacy will take to the forefront of digital marketing over the next 2 years.