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3 Credits

As Rus (2014) describes in Technical communication as strategic communication: Characteristics of the English technical discourse, technical communication in all of its forms and models is strategic communication. Rus (2014) explains that strategic writing is that type of discourse that has as its purpose the transmission of information from writers to readers; therefore it uses a limited number of rhetorical functions. The necessary components which must be considered for the competent production of accurate communication models are the following: Audience: the first factor which a good communicator should consider is who he/she is speaking / writing to. The receivers of the message may be colleagues, co-workers, supervisors, professors, subordinates, clients, etc. The choice of the format, wording, and development of the message will be highly dependent on the people to whom the message is directed. Relationship: closely related to the first element, the relationship between the communication agents are important in deciding the right discursive patterns. The choice of the communication model and of its subsequent traits is influenced by the relationship between the sender of the message and the audience. The marks of the discourse must be carefully tailored to suit the already established relationships. Purpose: all communication acts have one or several purposes attached to them. These purposes dictate the choice of one or another model of communication, of strategies and styles. Using these concepts as a foundation, this course will introduce students to a set of advanced skills and will explore concepts in technical and strategic writing as well as prepare students to handle applied situations in the field of professional and strategic communication. The projects required in this course give students the ability to apply skills they learn in class as they analyze and develop professional documents and presentations. These projects are designed to assist
3 Credits

As the capstone course in the Strategic Communication major, this course will expand upon the theories, concepts, and applications of strategic communication that students learned in earlier courses within the major. Students will explore, examine and assess the myriad ways in which organizations create targeted, research-based, and/or creative communication to accomplish their goals, both internally and externally. Students will work throughout the semester to develop their own professional portfolio that is representative of their best work. The course is taught through lecture, discussion, class activities and projects that are designed to help students develop as strategic communication professionals.
3 Credits