Samantha Gibson, D.B.A.
Department Head of Marketing and Sport Management
Assistant Professor, Marketing and Logistics (Marketing)
Coordinator, Logistics Program (Rockwell School of Business)
Business
The undergraduate business certificate program is aligned with market trends to enrich career opportunities and enhance professional credibility. Students learn the fundamentals of business management, accounting, and marketing, and gain a broad view of the key functions at the heart of any organization in order to make better decisions and accelerate their career growth.
The 13-credit certificate is customizable with one 3-credit business elective of the student’s choosing. It is offered in online or on-ground format.
Sales
The undergraduate-level certificate in sales provides the necessary skill sets to be successful in sales and sales management positions. The program covers various aspects of sales terminology, the psychology behind sales and its impact on sales personnel, management of brands and categories of products, sales analytics, consultation and relationship building, and entrepreneurial thinking.
Logistics
The undergraduate-level certificate in logistics provides the necessary skill sets to be successful in supply chain or logistics management positions by covering logistics terminology, finished goods flows, inventory management, supply chain analytics and performance measures, and warehousing and transportation issues from a marketing perspective.
Department of Marketing
RMU Marketing Department Faculty
Marketing is a dynamic, competitive field. Employers are especially interested in entry-level employees who are enthusiastic, have good communication skills, and are problem solvers.
The Department of Marketing prepares students for success in the exciting field of marketing. RMU sponsors an award-winning student chapter of the American Marketing Association, which is respected as the leading organization for marketing professionals.
Master of Business Administration (MBA)
RMU’s professional MBA program is ranked 22nd out of over 100 U.S. universities in Fortune’s new rankings of "Best Online MBA Programs in 2023."
Earn your MBA in as little as one year
Inspired by the real-world workplace, the RMU MBA features team teaching in all seven core classes. Two expert faculty from different disciplines reinforce the interrelation of management, finance, marketing, and other key business skills.
Business Administration B.S. (Sport Management)
The B.S. in Business Administration with a concentration in Sport Management helps students understand the depth, breadth, and unique character of the sport and recreation industry.
Business Administration B.S. (Marketing)
The B.S. in Business Administration with a concentration in Marketing gives students a comprehensive overview of marketing principles and practices. The program features a balanced blend of professional application and intellectual knowledge with a curriculum designed to respond to the changing needs of business. RMU also sponsors an award-winning student chapter of the American Marketing Association, the leading organization for marketing professionals.