Business Administration B.S. (Marketing)

The B.S. in Business Administration with a concentration in Marketing gives students a comprehensive overview of marketing principles and practices. The program features a balanced blend of professional application and intellectual knowledge with a curriculum designed to respond to the changing needs of business. RMU also sponsors an award-winning student chapter of the American Marketing Association, the leading organization for marketing professionals. With the 4+1 integrated degree program, students can go on to earn their M.B.A. with only one additional year of study.

Graduates hold positions in sales, advertising, research, marketing consulting, public relations, communications, supply chain management, data analytics, and retailing. Jobs include sales professional, account manager, market researcher, media buyer, consultant, data analyst, supply chain professional and public relations account executive.

Interested students in this course of study may be eligible for the Early Law School Admission Program.

Contact Information

Samantha C. Gibson, DBA
Department Head of Marketing and Sport Management
Assistant Professor, Marketing and Logistics (Marketing)
Coordinator, Logistics Program (Rockwell School of Business)
Email: gibsons@rmu.edu
Phone: 412-397-6380
Room: Massey Hall 230

4-Year Course Plan

Freshman Year, Fall - 16 credits

• CSEN1020 Argument and Research
• MATH1010 Pre-Calculus 
• INFS1020 Introduction to Decision Support Systems
• PSYC1010 General Psychology
• ECON1020 Principles of Macroeconomics
• FYSP1000 First Year Experience

Freshman Year, Spring - 15 credits

• SOCI1010 Principles of Sociology
• HUMA1010 Humanities: Art/Music
• CSCM1030 Public Speaking and Persuasion
• MGMT2000 Management Theory and Practice
• ECON1030 Principles of Microeconomics

Sophomore Year, Fall - 15 credits

• MATH2040 Finite Mathematics and Applied Calculus 
• MGMT2100 Statistical/Quantitative Analysis
• MARK2000 Principles of Marketing
• CSCM2040 Professional Communicants in Workplace
• ACCT2030 Introduction to Financial Accounting

Sophomore Year, Spring - 15 credits

• CSCM2050 Intercultural Communications
• BLAW1050 Legal Environment of Business I
• ELIT____ Literature Elective
• MARK3700 Marketing Research
• ACCT2060 Managerial Accounting

Junior Year, Fall - 15 credits

• MGMT3650 Entrepreneurship and Innovation
• MARK3600 Integrated Marketing Communication
• MARK3800 Sales Strategies and Techniques
• Natural Science Elective
• Business Administration Elective*

Junior Year, Spring - 14 credits

• MARK3900 Consumer Behavior
• FINA3000 Principles of Finance
• MARK4265 Customer Relationship Management
• Business Administration Elective*
• Non-Business Elective

Senior Year, Fall - 18 credits

• MARK4850 Strategic Marketing Management
• MGMT4050 International Business
• Business Administration Elective*
• Non-Business Elective - Internship
• HIST____ History Elective

Senior Year, Spring - 12 credits

• MGMT4850-Strategic Management
• MARK____ Marketing Elective*
• Business Administration Elective*
• Non-Business Elective - Internship

* All Business Electives must be a 3 or 4 level course